ByRio é uma marca de moda praia que busca pela liberdade feminina.
Tem como missão criar produtos para que suas clientes se sintam bem consigo mesmas, realçando a beleza da diversidade dos corpos brasileiros.
ByRio acredita e reforça em seu posicionamento o fato de que as mulheres não precisam tentarem se encaixar em medidas e outras formas de beleza estipuladas.
O conceito da marca foi baseado em seus principais valores, como a liberdade, modernidade e alegria. As cores em verde representam a natureza e consciência. Já os tons terrosos ajudam na composição da paleta de cores e representam os valores associados a modernidade e alegria que a marca carrega consigo.
Liberdade para ser quem se é, sem pressa e sem julgamentos. É nisso que a ByRio acredita.
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